How Intelligent Order Promising bridges the Supply & Demand Gap

For CPG companies, Intelligent Order Processing (IOP) is a new area of AI application that has arisen out the hard learnings of 2020. All major functions of a CPG firm, from Sales to Strategic Planning to Order Fulfillment, are now asking how AI can help them better manage the incidents of demand and supply variability that are here to stay.

No longer is it simply about the lean, linear, efficient supply chain that can squeeze more profit out of a period of constant demand. Now, it’s about a resilient ecosystem that can react optimally to the unexpected.