Customer Advisory Boards: How to Make Them Work
If you’ve been wondering about setting up a Customer Advisory Board (CAB) at your company, you’re not alone. Many companies, including our product team here at Zenduty, have found them incredibly valuable for getting direct input from clients, shaping product roadmaps, and building stronger relationships. Let’s dive into what makes a CAB effective, drawing from some real-world experiences shared by some of the best in the business.