Document. Don't create.
Reading through the Traffic Secrets book by Russell Brunson I found out about a very interesting tip of Gary Vaynerchuk: Document. Don’t create. For years, the fact that we cannot provide transparency from what we learn as we’re moving along and growing was a constant thorn in my back. Even when we decided to do a marketing (a.k.a. content) push with our blog, it did not bring that much value since I, as the founder of Monitive, didn’t find the time to write.