I’m probably dating myself, but I used to love the television show The A-Team when I was little. Every week, the team would be put into the middle of a problem and work together to overcome some challenge. Plus, they had Mr. T and a really cool van.

With the end of another year, and a bright, shiny new year just ahead, many businesses take stock to reflect on their accomplishments and what they still need to do. In this vein, I have been getting quite a few questions lately about marketing and lead generation—specifically, how to conduct marketing when the MSP is small, without a lot of time or money to devote to such an initiative.

Imagine the scenario: you get an urgent call from one of your customers. All her files seem to be corrupted. And then there’s that email demanding payment via Bitcoin for restoration. She needs your immediate help to get her business up and running. Later on, she’ll demand to know how you let her business be vulnerable to this attack. You had installed firewalls, required strong passwords, and conducted email phishing drills—and still your customer was attacked.