Product-led growth has become a popular go-to-market strategy in the digital age. In its superlative form, everything a company does from marketing, sales, operations, development and support is driven by and through the product. The goals are to make products easier to acquire, onboard, use and achieve quick time to value. The product-led growth market strategy revolves around the user and is best geared toward engaging with smaller accounts rather than large enterprise companies.

Slack, TikTok, Netflix, Spotify, GitHub, Miro: what do these popular SaaS companies have in common? They are all evangelists of the product-led growth movement. This go-to-market strategy is common for business to consumer (B2C) vendors and means that all major sales, marketing, and support activities are driven by and through the product. This may begin with a free trial or free version of the product, but that’s not the full picture.

Continuous integration/continuous delivery (CI/CD) is a methodology which helps technology teams deliver higher-quality software faster through automation. At OpsRamp, we have embarked on the journey of CI/CD transformation and have seen tremendous change in the way we build and release our products. Michael Fisher, Group Product Manager, OpsRamp explained the journey and lessons learned in this process during a recent webinar.

Martha Heller is CEO of Heller Search Associates, an IT leadership executive recruiting firm. Martha is a frequent keynote speaker at IT industry events and author of two books: The CIO Paradox: Battling the Contradictions of IT Leadership, and Be the Business: CIOs in the New Era of IT. She spoke about IT career trends on a recent webinar.

Enterprises have relied on public cloud providers to shift and transform their legacy workloads using hyperscale infrastructure, but it is vital to ensure that business-critical services are running optimally. Cloud events help developers and operators understand how their workloads hosted on different cloud services are performing at any given time.

Enterprise IT organizations which are not doing anything in the public cloud are becoming a rarity. A global survey conducted by O’Reilly prior to the onset of Covid-19 found that 88% of organizations are using cloud in one form or another, and public cloud dominates. Several surveys since March have shown that public cloud adoption is accelerating and with it a preference for multi-cloud computing.

AIOps is one of the fastest-growing categories in the IT operations management (ITOM) software space. With increasing demands on IT, the ability to leverage AI is critical to successful operations. The adoption statistics are quite staggering. Gartner reports that by 2022, 40% of large enterprises will use AIOps tools to support or replace monitoring and service desk tasks.

Modern applications are platform-agnostic which means that they can run seamlessly in hybrid and multi-cloud environments. Google Anthos, released in 2019, is an application management platform that allows developers and IT to build and run applications across on-prem and public clouds (including competing cloud providers). Hosted on Google Kubernetes Engine (GKE), Anthos helps organizations create enterprise-grade containerized applications that are secure and portable across multiple venues.