Cloud native observability is at a watershed moment. The explosion of microservices has created previously unseen amounts of monitoring data, limiting the ability of humans and computer systems to extract meaning from data with last-generation tools. Debugging is often a process of detecting correlation, and then turning correlations into causal connections. This is where modern cloud native tooling comes in.
In a global marketplace, competition is stiff. It's hard enough to get the attention of your prospective customer, but once you have it, you don't want to lose it. This kind of drain can mean the end of your business. Any small business owner knows that the life's blood of their business is loyal customers. It is well worth the trouble to keep your customers happy and have them continue to give you their business. When they are satisfied, they naturally tell others about you. This is business growth.