Black Friday, the traditional kickoff to the holiday shopping season, is set to make waves in 2024 with projected sales reaching an impressive $10.8 billion—a 9.9% increase from last year according to Statistics.blackfriday analysts. According to the same team, Cyber Monday sales in 2024 are expected to reach $13.2 billion—a 6.1% increase from 2023. Both events in sum are expected to generate $24 billion in sales.

Since the emergence of the cloud, the DevOps movement, and the rise of microservices, developers have been increasingly responsible for the operation of their software. “You build it, you run it” (YBYR) and “You build it, you operate it” (YBYO) have become common mantras in the software engineering industry. However, there’s a misunderstanding in this statement. Developers should remain focused on building software.