If you pick a random SaaS company out of a jar and go to their website, chance are they integrate with another tool. Typically, the end goal of integrations is to meet users in the middle by working with other tools they’re already using on a day-to-day. Put another way, integrations are a strategic business decision. But the question remains: why don’t companies just build a tool with similar functionality in order to make the product stickier?

Put simply, managing incidents—big or small—is good for business. Not only is it a regulatory requirement, but also a factor in your profits. Your customers expect smooth operations, good customer service and protection. A dedicated incident management tool can help protect all of these. While many may think of incidents as an IT or DevOps issue, it’s hard to over emphasize that they can happen in any department.

In this episode, Pete and Lisa discuss why great communication (both internally and externally) is essential to the success of any incident management process. From keeping your wider team in the loop to minimise disruption, to using customer communication to strengthen your brand when things go wrong, the team share their experiences and top tips for having a transparent incident communication culture.