Digital marketing has become a big part of marketing strategies in modern and growing businesses. Implementing digital advertisements correctly can result in a significant increase in the company’s online presence and visibility throughout a much wider audience that fosters higher conversions and sales. For a digital marketing campaign to work for you, all its elements – its design, channel and messaging must be set right.

Accessibility in ‘User Experience’ is the measure of a user’s ability to use a product/service and the extent and the ease with which it serves its purpose. Accessibility design is commonly misunderstood as exclusively needed for users with disabilities. On the contrary, an inclusive design is meant to maximize the user pool and include everyone.