The Two-Clock Trap: A CRO's Diagnosis of Why Enterprise AI Fails at the Sourcing Table
Every AI engagement runs on two clocks, and they no longer agree. The first is the intelligence clock, and it runs fast. The world it keeps time with re-renders every quarter. Models improve, inference costs fall, automation tightens, and the cost of producing a unit of work keeps dropping. This is the clock an enterprise believes it is buying when it invests in AI. The second is the contract clock, and it stopped years ago.