In today’s fast-paced world, app performance equals brand reputation. Customers expect apps that are fast, responsive and available 24/7. That’s where Application Performance Monitoring (APM) comes in. The technology enables businesses to ensure the best possible user experience by monitoring and managing the performance of their applications. But as applications become increasingly complex, identifying and resolving performance issues in real-time becomes increasingly difficult.

Having user-friendly programs is paramount for any software company’s success. To gain a better understanding of your users’ experience and enjoyment, it’s vital that you learn how customers interact with your app or website. Real user monitoring (RUM) solutions enable your company to visualize how users interact with your software, helping you learn what works best for your customers so you can thrive against the competition.