As Black Friday 2020 fast approaches, companies far and wide have started advertising mega sales in their droves. With slashed prices as high as 75% off, Black Friday has become one of the highest revenue days of the year for the retail industry. This year, however, is different.

Women in tech is an interesting subject for many reasons. We hear endlessly how the tech industry lacks women, how the gender pay gap is still an issue and how we still lack women in high managerial positions. But we still don’t know why this is. Are women purposely not choosing the tech industry or does the issue run deeper than that?