At first glance — and probably second and third as well — having too much traffic seems like a really nice problem to have; like when billionaires struggle to decide which yacht to buy (“I say Thurston, the one with the tennis courts is quite lovely, but the one with the outdoor cinema is so charming”). However, too much traffic really is a problem, because it causes websites to either dramatically s-l-o-w down (which is terrible) or crash (which is worse than terrible).