Data collected by you is a valuable asset, however, mere collection or accumulation of data may not be enough to result in a positive and noticeable change within your firm. According to Forbes, besides collecting data it is critical to make intelligent and appropriate use of data. Data is not supposed to be a visible asset. As such data collection may not be up to the mark, particularly while manually handling the process.

There was a time when stuffing a bunch of keywords onto webpages was all it took for Google to rank those webpages higher. But things have changed much since then and Google’s SERP algorithms have evolved to quite an extent. In the present era, backlinks are the magic tools that drive better SEO. So much so that multiple dedicated tools have been devised to manage backlinks as well diagnose a website’s structure.

With so many apps to choose from, mobile users no longer have much patience for apps that don’t work well. This isn’t just about bugs and crashes; users also think about how fast the app works and how much battery it uses. But have you ever thought about what would happen to the business if your live applications running on the client’s systems went down or didn’t work as expected?