Your website is more than just a virtual storefront, it’s the core of your brand’s online presence. Let’s be honest, there are risks too, especially if you don’t have a solid troubleshooting plan in place. One of the biggest challenges? Keeping your website available at all times. Whether you’re running an e-commerce platform, a SaaS business, or a content hub, uptime plays a critical role in shaping user experience, trust, and revenue.

As Black Friday and Cyber Monday approach, eCommerce websites brace themselves for the year’s highest traffic. These retail-heavy events are prime opportunities for businesses to maximize their sales, but they also bring intense pressure on websites to perform at their peak. When it comes to online shopping, even a few seconds of delay or downtime can lead to frustrated customers, abandoned carts, and lost revenue.