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Moving further than design, a good interface is an invisible interface…

People aren’t loyal to companies. They’re loyal to values, relationships, and experiences. While someone may say they’re 100% loyal to a certain brand of coffee, for instance, it is more likely that they absolutely prefer the taste of that brand compared to other brands at the store. However, if they are truly loyal to the brand and the company, then there is probably something more to that story.

Continuous Deployment is nice, but make sure you deploy a healthy product increment.