As businesses become more digitized, IT leaders must consider the ability of the network to transform business operations in every functional area. Many organizations are already doing this today, demonstrating best practices in how the network can be an innovation partner in marketing, service delivery, customer service, and logistics, among many other areas. However, those who rest on their laurels today may find themselves playing catchup in the not-so-distant future.

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In recent years, it has often been said that the network is a “utility” much like heat or hot water. It’s a necessity to the needs of daily life for much of the world’s population. In fact, the United Nations has called for universal internet access to be accepted as a basic human right by 2030. But as the network becomes more ubiquitous, there’s risk of it being taken for granted. Organizations that do this, however, will be putting themselves at a disadvantage.