As you know, B2B marketing refers to the techniques and practices used by companies to sell their product or services to other organizations and businesses rather than individuals. The most essential thing in B2B marketing is to reach out to the right customers and influence them to purchase. However, in achieving this, there are some pitfalls you would want to avoid.

You've got this month’s salary, and now it is time for shopping! You’re surfing in the Amazon, here are the earphones that you wanted to buy for a long time. You added it to cart. What a coincidence! There is a discount option with a coupon for this product. This must have made you happy as everyone loves discounts!