Five Top DOOH Agencies To Try This Year

Businesses need to maximize every aspect of advertising available both online and offline. One doesn’t work as well as it's required without the other. So even though traditional media channels and advertising work well, it’s also necessary to look at digital opportunities like DOOH, despite its complexity.

By exploiting all aspects of advertising, it provides brand exposure and attracts a target audience, whatever that might look like and who might be part of that demographic.

When it comes to DOOH and other advertising channels like Online Video (OLV) and mobile retargeting, the use of a platform that specializes in this type of advertising is important to utilize.

The use of DOOH helps to transform traditional and static billboards into more dynamic and data-driven digital displays. They offer great benefits for agencies and brands, from hyper-contextual targeting to the unskippable exposure that keeps people engaged whilst they walk or drive past it.

For businesses, buyers, and sellers of media advertising, here are some of the top DOOH agencies to try this year.

1. AdOmni

With an AI-powered advertising platform like AdOmni, DOOH campaigns are made a lot easier when you have the right systems in place.

The company’s objective is to help empower many agencies, brands, franchises and SMBs to plan, launch, optimize and measure their omnichannel advertising campaigns. As a self-service and managed-service platform that’s unified, AdOmni simplifies billboard and DOOH advertising.

A lot of traditional barriers are removed using a platform like this one, from planning cycles to agency dependency. It manages cross-channel campaigns from single platforms, as well as helping businesses to streamline their tech stack.

The use of AI is helpful for intelligent campaign planning with budget recommendations, inventory selection, and audience targeting.

2. Veridooh

Veridooh is one that provides independent verification and measurement solutions for the benefit of DOOH advertising. The platform enables users to track, measure, and verify the performance of their campaigns. It gives advertisers the crucial and reliable data that is required to be more accurate with their efforts.

With over 400 metrics that are provided for businesses, clients can cover everything from exposure time to panel play count and creative execution. With Veridooh, it’s verification solutions around the world, and it has partnered with plenty of major, recognizable firms.

Building a single ecosystem for all stakeholders, it provides better management, tracking, and reporting on all of your future DOOH campaigns.

On a platform like this, users don’t need to get bogged down with all of the data. The dashboard gives KPIs, insightful graphs, and actionable intelligence, providing clients with better reporting and decision-making for future buys.

3. DOMedia

With DOMedia, the software is built for any professional media buyers who are handling every aspect of out-of-home media for a business or businesses.

Offering cloud-based applications, it connects buyers and sellers to leverage marketplace effects, enhancing reporting and analytics, as well as eliminating labor.

Buyers can build, manage, and analyze their campaigns, all within a unified set of apps. This helps to further focus on strategy, how to get creative with campaigns, and data-driven decision-making.

Additional features like the BillboardsIn, helps buy out-of-home media from a vast, available inventory. From here, it can be useful for building a targeted campaign and working with both local and national vendors across the country.

DOMedia automates the most tedious and least valuable parts of an advertiser's or media seller’s work life. The company creates a suite of tools that have made it easier to buy and sell OOH media.

As one of the leading companies in the OOH advertising space, they’ve created a level playing field where small vendors are able to compete with larger players. Its innovative approach helps others in the industry to find new and better ways to navigate buying and selling media.

4. Screenverse

Screenverse is helpful for businesses in managing and monetizing digital screen networks. It bridges the gap between advertisers and the screen networks that these companies want to get access to.

There are over 13 years of experience within the company, despite being founded only in 2020. This experience in digital signage and OOH media makes for a reliable company for those who want to unlock the full untapped potential of DOOH advertising.

With network owners, maximizing digital OOH advertising revenue and optimizing their digital assets is definitely a major benefit of using this company. There are over 90,000 digital screens across the US that Screenverse can help users to benefit from, particularly with programmatic ad monetization.

Through a mix of static and full-motion video DOOH inventory, companies benefit from this inventory across all major venue types.

To date, they’ve achieved 19B+ monthly impressions, running both national and hyper-localized campaigns across over 100,000 digital screens.

5. Intersection

As one of the leading providers of technology-driven urban experiences, a company like Intersection is a great choice.

Providing a range of products and services, Intersection is helpful for those looking to connect the digital and physical worlds. With end-to-end media solutions, it empowers brands that want to connect with their targeted audiences.

Intersection delivers a number of advertising solutions across many platforms like transit advertising, digital OOH advertising, and billboard advertising. The company offers unique power opportunities and flexibility to help drive more engaging advertising.

The company, made up of successful leaders with experience and deep insight into the industry, is passionate about driving urban innovation.

Utilize These Top DOOH Agencies for Your Business This Year

DOOH is an advertising channel that’s worth the investment, despite it being somewhat complex in comparison to other channel types. It’s worthwhile having a specialist approach through an agency or platform in order to get the most out of its effectiveness.

With this type of media, it’s great for advertising spend. From the dynamic and contextual impact to the fact it’s unskippable for those who are seeing it in person. This is in comparison to traditional ads that can be swiped away, skipped, or blocked if desired.

Engaging and captivating audiences is one that’s achievable and highly effective, so it’s worth looking at your advertising spend and budget for DOOH.