Growing a business is no easy thing. It certainly hasn’t been made any easier by the current business environment, which has seen a fall in spending coincide with considerable increases in price. New and promising industries have also been hobbled by unprecedented financial collapses, leaving many wondering about the future.

But many of the businesses impacted by financial failures and market conditions are impacted as a result of their failure to manage growth successfully. Even the most hostile of financial landscapes can see businesses grow – but, as a business owner yourself, how might you conceive of that growth?

The Magic of a Simple Strategy

More often than not, it is the simplest strategies that have the most elegant results for businesses – particularly those hoping to accelerate growth in their earliest stages. We will examine some of the more heavyweight routes to successful growth in time, but it is highly likely that the smaller solutions will yield better and more immediate results.

One such simple strategy might even seem glib at first reading: hire better staff. But thinking carefully about your employee cohort can be vital in bringing about the kind of transformational change your business might need to grow. If your employee teams do not share values, or find value in their mission, that you can’t guarantee that you’re receiving the totality of their potential. On a more measurable level, there may be skill gaps in your departments that new staff would fill – and which, when filled, would minimise internal bottlenecks.

Organic Growth and Sustainability

Of course, any active attempts to scale your business naturally invite a healthy amount of risk. Some of this is predictable, and some of it not-so-predictable; either way, though, your scaling could be too much for your staff, too little for the market or misplaced in terms of direction.

With this in mind, there is an argument to be made for taking your foot off the accelerator. If your business is in a strong position, and showing positive growth, there is little need to force that growth. Unless there is a key financial pressure or incentive, facilitating organic growth in an achievable and equitable way can make for a much more robust and sustainable business model – with no surprise redundancies or backsliding down the line.

External Assistance

Sometimes, though, there is simply no straightforward route for a business to grow. This can be particularly true of businesses with niche outputs or solutions, where a ceiling is reached in terms of development or expansion. For these businesses, reaching out is an extremely viable route to growth. This might take the form of a partnership, or a merger.

Either way, you would be well-advised to consider input from industry experts on the viability of such a move for your own business. But with the right counsel, and the right market conditions, partnering or merging can be symbiotically useful mechanisms for growth for you and another business.

Partnership might occur where you offer specific engineering solutions, and a B2B enterprise in your industry can help bring those solutions to new clients. Merging with a business might see your product folded into their range, or exclusively included in their offering – guaranteeing scaling alongside them.