Running a small-scale business can sometimes feel like eight full-time jobs in one. Not only do you need to keep an eye on the actual services your business provides, but you’re also managing marketing, client acquisition, accounting, billing a client, maintenance, keeping up with ever-changing legal requirements, monitoring the industry to continue to understand customer expectations and ensuring the customers you already have are getting the best treatment possible. 

In many situations, as a business grows, the owner will reach out to other experts and professionals for support. The following will explore a few areas where support staff (either in-house or out of house) might be needed for one type of business in particular: smaller medical practices.

Digital Security Support

Spend five minutes researching the current state of cybercrime online, and your brain might start hurting. Last year businesses lost nearly seven billion dollars to cybercrime, and the majority of reports came from small businesses and the medical industry. Because medical practices collect valuable and private data, their holdings are worth a lot to hackers. Data has surpassed oil as the most valuable commodity on earth, and, in particular, hackers can sell more personal and private data for big money. This makes smaller medical practices the prime target for cybercrime.

Look for a professional IT team that is available at all hours of the day, any day of the week, to help you deal with technological and digital security issues. IT specialists at Medicus IT emphasize that you’re looking for a team that can handle security and compliance at every level of your business. You want a team that can come in and offer a risk assessment, as well as a company that can help you with monitoring.

Client Acquisition Strategies

When it comes to gaining clients, it’s no longer enough to have a location and be listed in the phone book. If you want your business to grow and thrive, you need to be getting your business in front of the people who need to know about it. The internet is a huge help in this regard as you can bet that the people who need your services are online. Beyond this, they’re probably searching for symptoms and experiences related to your work.

Website Design

Foremost, you need a website, and if you don’t know how to build and design a website, you should get help with that. Beyond simply creating the site, you need to have techniques in play that draw searchers to the site. This almost always means having a blog section with valuable information for potential clients and search engine optimized content. If you help people recover from gut bacteria issues, for example, you might want to write blog posts about common symptoms of gut bacteria issues or healthy steps people can take to encourage a thriving ecosystem for good gut bacteria.

Search Engine Optimization

If properly optimized for search engines, these articles will come up when people search for their symptoms or questions; they’ll read your article, within which there will be a link related to setting up an appointment with a medical professional. You might need a ghostwriter, content creator, or a search engine optimization specialist to help with this.

Domain Authority

Finally, you’re going to want to employ backlinking strategies to help boost domain authority (this is a fancy term for the ranking search engines give your site to help them determine how trustworthy and useful you are). This will typically involve guest blogging, answering questions on forums, and submitting press releases. You’re looking to have high-quality sites mention your site and provide a link to it. Again, there are specialists who can help you use these techniques to grow your business.

Accounting Support For Medical Businesses

Tax season is a pretty busy time for business owners, but it doesn’t need to be a headache if you work with a professional. If you’ve been working with an accountant for the entire year, all your information is probably up-to-date, properly organized, and easily accessible. If you’re scrambling to get together the plethora of information that has gravitated across devices, offices, and employees, you might end up driving yourself mad. You don’t want to make mistakes in your taxes. You don’t want to risk legal or financial repercussions.

The above list should have provided you with a handful of areas where you can seek external help for the benefit of your business. In all of the above cases, the additional help can result in steady business growth or prevent serious losses meaning that often, hiring help in these departments can end up saving you or making your money.