ChatGPT Stopped Citing Reddit - And That Matters

ChatGPT appears to have dramatically changed how it searches the web — and Reddit is suddenly showing up far less in its citations.

For years, Reddit was one of ChatGPT’s most frequently cited sources, at one point accounting for as much as 15% of citations. That also created an entire industry around influencing Reddit posts in hopes of getting brands surfaced inside AI-generated answers.

Now, ChatGPT appears to be shifting toward more targeted searches of official websites, documentation, and help centers instead of broadly searching the open web and pulling in Reddit discussions.

But is that actually better?

In this conversation, Martin Reynolds and Adam Arellano break down why Reddit became so valuable to AI search, how marketers started gaming it, and the tradeoff between official company information and the messy—but often incredibly useful—real-world knowledge found in Reddit communities.

Read the article that sparked the discussion:
https://promptwatch.com/blog/chatgpt-stop-citing-reddit

#ChatGPT #Reddit #AI #AISearch #SEO #GenerativeAI