How Liftoff cut costs by 87% and latency by 75% with HAProxy
Liftoff, a mobile advertising company, processes 1.5 trillion bid requests every month. Their platform touches 275 million unique devices daily across 150 geographies. At that scale, the proxy layer is a core part of the business. For years, Liftoff relied on a managed enterprise proxy vendor. It worked, until it didn’t.