It's a story as old as the web itself: someone on your team gets excited to install a new tool. The tool promises to finally give you a clear view into the problems your users have with your product. Your team agrees to give it a go. The errors start coming... ...and they don't stop coming... Soon enough, most of your team has either created an email filter to manage all the alerts, or has unsubscribed themselves entirely. Just like all the other tools. Welcome to alert fatigue.