Ever clicked around a website, got frustrated, and just left? Yeah, so have 88% of users. Once they have a bad experience, they don’t come back. (Google) Friction is the thing that ruins smooth experiences. It makes people abandon carts, close apps, and shake their heads at slow-loading pages. And the worst part? Most businesses don’t even realize it’s happening. Let’s talk about what UX friction really is, how to spot it, and—most importantly—how to fix it.