Friction in eCommerce is a silent sales killer. When customers hit roadblocks—slow pages, confusing layouts, unnecessary steps—they ditch their carts and move on. The problem? Many online stores create friction without even realizing it. But here’s the deal: Not all friction is the same. Some comes from clunky tech, while other issues stem from poor design choices or pushy sales tactics.

Ever clicked around a website, got frustrated, and just left? Yeah, so have 88% of users. Once they have a bad experience, they don’t come back. (Google) Friction is the thing that ruins smooth experiences. It makes people abandon carts, close apps, and shake their heads at slow-loading pages. And the worst part? Most businesses don’t even realize it’s happening. Let’s talk about what UX friction really is, how to spot it, and—most importantly—how to fix it.

Two powerful UX tools—Session Replays and Heatmaps—are often used to analyze user interactions. But which one delivers the most value? Let’s break down the strengths and ideal use cases for each.

Is your Shopify checkout optimized for seamless conversions, or are customers dropping off before completing their purchase? By applying targeted optimization strategies, you can guide users through a frictionless checkout experience, reducing abandonment and boosting sales.

Are your employees fully on board with Salesforce, or are they just going through the motions? Salesforce is a powerful ecosystem that transforms customer interactions. As the leading CRM platform, it offers services for sales management, customer service, marketing automation, and analytics. The goal? To streamline operations, enhance customer relationships, and boost sales.

As of 2024, there are over 4.8 million live websites powered by Shopify. With a substantial 16.36% of the global e-commerce market share since 2023, Shopify has firmly established itself as a powerhouse in the realm of e-commerce. In the U.S. market, its dominance is even more pronounced, commanding about 28% of the e-commerce software market last June 2023. This impressive growth trajectory highlights Shopify’s effectiveness in providing businesses with the tools they need to succeed online.

We are absolutely delighted to announce that the Salesforce Partner Team has given their enthusiastic approval for Germain UX to be publicly listed on the illustrious Salesforce AppExchange platform. Following an extensive and rigorous review process that spanned an impressive 14 months, we are honored to become part of the exclusive league of top-tier applications featured on the AppExchange. This marks a momentous achievement for Germain UX, and we are eager to share this significant milestone with you.

Up until recently, machines mainly focused on analyzing large, existing amounts of data and finding patterns for a multitude of use cases. This is called “traditional AI.” But lately, machines have also started creating new content. And this is now known as “generative AI.” And given the rise of ChatGPT and its peers, generative artificial intelligence (AI) has quickly emerged as one of the most transformative technologies in recent years.

Artificial Intelligence (AI) is surely revolutionizing numerous industries. The AI market is projected to grow from $150 billion in 2023 to $1,345 billion in 2030, at a whopping 36.8% Compound Annual Growth Rate (CAGR). And at least 35% of companies are already using AI in their business, and an additional 42% are exploring it. However, the exhaustive list of AI business applications is still in the early stages.

Currently, there are about 1.13 billion websites around the world. Actually, 3 new websites are created every second. Even more so, it has become particularly powerful to pair a website with an ecommerce platform, thereby broadening customer reach and 24/7 accessibility. And this global e-commerce market is expected to total a whopping$6.3 trillion in 2023. 79% of shoppers already shop online at least once a month.