Companies, like most things, rarely grow in a straight line. Plants will take root where they can, and send shoots where they can to get the most sunlight, even if there are obstacles in the way. But vines and branches aren’t known for their efficient pathing, which can make a tangled mess of the whole plant. So get a good sun hat and some pruning shears ready; you’ll need them today! The difference between organic and structured growth is one of purpose and planning.

Welcome to the companion post to So You Received an Alert. Now What? Last time, we broke down the process between receiving the Uptime.com check alert and figuring out what broke. Today, we’re going to show you how to communicate your efforts so that everyone – your end users, coworkers, and bosses – know what’s going on. Your first step is to update your Status Page, your central hub for incident management and communication.