There are plenty of excellent platforms and tools available to fuel digital transformation. Increasingly, too, they’re a low-code or no-code solution: a suite of software that can build automation, analytics & applications from the ground up without extensive development skills. These tools level the playing field for businesses that want to automate unique processes, gather data and improve their customer and employee experiences.

What, how, and why? - Key benefits of retail media! What is retail media advertising? Any type of digital advertisement (text, display, video) placed on a retailer’s e-commerce platform or displayed as a response to a search is termed as retail media advertisement. The intent is to mimic the front of the aisle concept online to target users/buyers who visit e-commerce platforms and enable sales closures by placing relevant product ads at various entry and exit points.

In our preceding blog, we emphasized the growing need for digital experience for businesses and how it can be achieved using Digital first engineering as a discipline. These transformations are strategic and organizations failing to position themselves with the future trends by coping with the customer and market needs will lose the competitive advantage.

In our previous blog, we covered the importance of establishing a Digital first as a discipline. Once the key outcomes of the project are identified, we often stumble upon numerous challenges – the leaders should filter out the associated challenges and risks, to mitigate them and balance out the desired state benefits versus the current state benefits. This will provide better visibility for the teams involved in the transformational process.

We have seen the importance of adopting a Digital first engineering approach, the challenges faced by leaders, and the role of strategies in our previous blogs. Another factor that plays a significant role in the success of any Digital first initiative is having a proper metric system. These huge transformational processes involve a lot of time, resources, and cost - if these are not managed and measured in a timely fashion, enterprises can end up getting a hit on their bottom line.

As organizations are embracing digital transformation, it is imperative for them to invest in the right set of frameworks that make the transformation successful for the near term and durable for the long term. Every organization should weave a unique digital fabric taking into account of the sunk cost of its existing technology and new-age solutions.