Successful businesses operate like well-oiled machines. Maintaining an effective network is the key to achieving this smooth operation. After all, the right network delivers efficiency and scalability and protects against cybersecurity threats. That said, building a network that meets your unique business needs can be challenging. To do so, you need to pick the correct type of network topography. But what is network topography, and what options are out there? Let's dive in.

Successful businesses are built around strong networks. Whether for security, communication, or efficiency, a network is essential for an organization's day-to-day operations. That's why any downtime can be extremely damaging.

We rely heavily on our networks for business continuity. As technology evolves, we can do so much more. At the same time, increased complexity makes it challenging to keep track of everything. Reaching and maintaining network visibility sometimes feels like chasing the carrot at the end of the stick.

Transactional monitoring is vital for businesses to protect digital assets. Now, you may be asking, what is web transaction monitoring?

We increasingly depend on ethernets, servers, wireless routers, and other network infrastructures. People are attached at the hip to glowing, rectangular screens in their pockets. We use these devices for entertainment, shopping, directions, communication, and getting the new. More importantly, for businesses, we log online to get work done.

Email round-trip monitoring is a powerful tool that tracks the full journey of an email from when it is sent to when it is successfully received. This comprehensive monitoring provides real-time insights into the performance and reliability of email systems, helping to identify issues that could affect uptime, deliverability, and overall communication efficiency.

There was a time when getting traffic to your website was simple. But those days are long gone. According to research, only 3.45% of web pages get any traffic nowadays, and out of those, a mere 1.94% see between one and ten monthly visits. With Google tweaking its ranking factors seemingly every other week and over 2 billion websites competing for attention, getting eyes on your site has become an uphill battle. But don't worry.

More than 300 billion emails are sent every day, a staggering number. If you focus more on business-related emails, the average office worker sends 40 emails per day, and the average person receives 121 business-related emails every day. With so many emails being sent and received, is it any surprise that a lot end up in the spam folder? Email hygiene should be a primary focus if you're an email marketer or if you send regular emails as part of your job.

Search engine optimization (SEO) is the art of bringing your site higher in search engine result pages (SERPs) to increase its discoverability and competitive advantage. It involves detecting keywords that your target audience uses, publishing well-optimized content that's easy to crawl and rank for search engines and valuable to users, posting expert content on trusted sources to build credibility, and so on. Yet, technical SEO is much different.

Are you running your business on SaaS applications? Then, you'll know that the convenience and flexibility that come with it are unbeatable. However, there's an area you need to pay special attention to so you can ensure your business success. Running a business reliant on cloud-based solutions means SaaS security is more important than ever.