In today’s digital age there are numerous websites that compete to drive traffic to their portals. They invest heavily in strategies like SEO and SMM to get visitors hooked on their content. Getting traffic on your website is important but it’s also critical to understand how visitors interact with your content. This is where website analytics tools and solutions come in.
When your website goes offline there are many factors for you to consider as a priority, such as the loss in traffic and sales and/or leads. However, another factor to consider is how a period of downtime will affect your standing in search engines such as Google. Website downtime correlates directly with lost rankings in search, which in turn leads to a long term loss of traffic for weeks and months after the initial period of downtime.
Most business owners nowadays are not even aware if their website is reaching the potential customers or not. And believe us when we say this, not having an effective outreach is the same as not having a website. In today’s constantly evolving internet spectrum, if you own a website and intend to drive business through it, Search Engine Optimization (SEO) is imperative for you.
Launching your business website is a big step, but, if you don’t know how to launch a website the right way, you’re just wasting time. There are many considerations, including design, functionality, SEO, testing, marketing, analytics, and security. Assuming you’ve designed and built a site that’s ready to go, your website launch checklist should include the following.
You are probably well aware of the negative impact downtime can have on your website and your company as a whole. Any period of downtime can quickly result in lost sales and leads, a factor which multiplies depending on the average traffic your website usually receives. What’s worse is that those lost sales and leads are likely to go to your competitors, as frustrated potential customers shop elsewhere for the product or service they were looking for on your website.
In 2019, Google has rolled out lots of updates out of which March 2019 Core Update, June Core Update, September Search Reviews update, and BERT were the major ones. BERT update was intended to better understand long-tail and conversational search queries while June Core Update impacted the websites that failed to implement E-A-T (Expertise, Authority, and Trust) Guidelines. On September 16, 2019, Google released a new algorithmic update to review (crawl and index) review snippets/search results.
Themes make the entirety of WordPress. You can’t find a WordPress site without an instance of theming applied. The most popular theme of all time, Avada, has made over 12 Million dollars from selling at the initial price of $60! We’re not here to throw some internet facts on you for fun (although these are worth your time!). We looked around for the best & rare WordPress themes that boost your SEO, and make our Lord Google happy.
Panguin SEO Tool is one of the best free Search Engine Optimization tools available in the market. It shows you the impacts and effects of all Google algorithm updates on your website. To earn more views by Search Engine Optimization, it is very important to learn what has affected your website in the past and caused you fewer views. Panguin directly shows what could’ve caused it so it can be easily resolved.
When it comes to running a website, one of the hardest things to accomplish is a high SEO ranking. Understandably, this is also the most important thing in terms of your website’s success. In order to get your website out there for people to find, you need to impress Google and its algorithms. This goes beyond just picking a great design or publishing a nice written piece or two.
Running a successful business these days goes along with maintaining a strong website. For this reason, companies invest loads of money into search engine optimization. They hire SEO agencies and SEO consultants to make their site rank high and thus boost their sales.
