Struggling to Find the Right Stats to Support Your Business or Marketing Strategy? The Example Set by the NFL Can Help.
Marketers can’t set a strategy just by looking at sales numbers or economic trends. We must fully understand our audience: what they’re thinking and why, their learning styles, the online places they frequent, and their desired business outcomes. We need to know what matters most and least to them so we don’t add to the digital clutter. That’s not the hardest part of our job, though.