Dr. Anton Chuvakin, a noted warrior/poet/security cybersecurity expert, sums up my thoughts about RSAC 2023 marketing messaging perfectly with this post on Twitter. For those who are new to the vendor hall, the amount of just bad marketing can be overwhelming and confusing. . There’s only one chance to get your message across to your prospects, so make it short and sweet. Anton’s guess of “zero click zero trust” is closer than you think to the truth.
Enterprises have enough data, in fact, they are overwhelmed with it, but finding the nuggets of value amongst the data ‘noise’ is not all that simple. It is bucket’d, blob’d, and bestrewn across the enterprise infrastructure in clouds, filesystems, and hosts machines. It’s logs, metrics, traces, config files, and more, but as Jimmy Buffett says, “we’ve all got ’em, we all want ’em, but what do we do with ’em”.
Cribl has been named to the 5th annual Enterprise Tech 30 (ET30) – a definitive list of the most promising, private enterprise tech companies. This is our first time on the ET30 list, ranking number four on the list of ten companies in the late stage category. The recognition highlights the value our innovative products deliver to our customers and partners as we work together to unlock the value of all observability data.
Enterprises are accumulating more and more observability and security data in isolated silos, not much different than the dust and spare change under couches and chairs in your grandparent’s rarely-used living room. There is something of value in both examples, but the nature of the value is very unclear and hard to measure without a lot of effort.
As a big proponent of open source and all things open, I jumped at the opportunity to expand on Cribl Stream’s OpenTelemetry implementation. I’m happy to report that as of Cribl Stream 4.1, both our OpenTelemetry source and destination now support OTLP over HTTP!
Third-party APIs and cloud based software as a service (SaaS) tools have become a cornerstone of modern enterprises. It is essential to monitor log data and optimize API performance. This will ensure that development teams provide the desired advantages to clients and users. To address this challenge, businesses can use an observability pipeline. It is a set of tools and processes that monitor and analyze data from various sources. That includes third-party APIs and SaaS tools.
In this live stream discussion, angel investor Ross Haleliuk joins Cribl’s Ed Bailey to make a big announcement about his new fund to shape the future of the cybersecurity industry. Ross is a big believer in focusing on the security practitioner to provide practical solutions to common issues by making early investments in companies that will promote these values.