6 Strategies for Cost-Effective Content Marketing
Content marketing is a crucial strategy for businesses looking to expand their audience base on digital channels. According to the Content Matters 2023 Report, launched by WordPress, content marketing is - and will continue to be - a high priority for businesses in the coming years. While the benefits of content creation remain clear, creating high-quality, engaging content continuously can eat up large chunks of a company's marketing budget. Particularly for startups and smaller enterprises in their first few years of operation, this is an important consideration.