Cracking New Markets with Localization: Lessons from Top Global Brands
If brands want to grow worldwide, they need to pay attention to this: about 3 out of 4 online buyers prefer to see product details in their own language. So, anyone planning to sell across borders ought to keep that in mind. Nearly two in five customers will skip a site if it isn't in their native tongue. Moreover, businesses that tailor content to local markets experience income gains more than 80 percent of the time.