Is the age-old quote "The Customer is King" still applicable? Treat them as a professional friend instead.
Have we often heard phrases like ‘The Customer is King’ and ‘The Customer is Always Right? These phrases have undoubtedly been around for a while but are they still pertinent in this dynamic sales and marketing environment? When you refer to your customers as kings, you inherently place them on a pedestal, a place of high regard. And more often than not, this can cause issues. As yourself, would you be able to relate to a king or a friend?