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Cognitive automation is part of the digital fabric that is predominantly weaved with technologies like AI and ML to drive automation at an enterprise-wide level that is capable of thinking like humans along with mimicking human behavior. Digital Fabric, “It is the combination of technologies enabling automation to serve dynamic business needs of organizations that seek digital transformation to enhance business outcomes.”

Digital marketing has become a big part of marketing strategies in modern and growing businesses. Implementing digital advertisements correctly can result in a significant increase in the company’s online presence and visibility throughout a much wider audience that fosters higher conversions and sales. For a digital marketing campaign to work for you, all its elements – its design, channel and messaging must be set right.

Accessibility in ‘User Experience’ is the measure of a user’s ability to use a product/service and the extent and the ease with which it serves its purpose. Accessibility design is commonly misunderstood as exclusively needed for users with disabilities. On the contrary, an inclusive design is meant to maximize the user pool and include everyone.

Product thinking should answer the primary question of “what makes the product useful for the intended audience?” The traditional way of product development was more focused on features and then choosing the audience to sell those features, but now it all comes down to users/customers.