In our preceding blog, we emphasized the growing need for digital experience for businesses and how it can be achieved using Digital first engineering as a discipline. These transformations are strategic and organizations failing to position themselves with the future trends by coping with the customer and market needs will lose the competitive advantage.

In our previous blog, we covered the importance of establishing a Digital first as a discipline. Once the key outcomes of the project are identified, we often stumble upon numerous challenges – the leaders should filter out the associated challenges and risks, to mitigate them and balance out the desired state benefits versus the current state benefits. This will provide better visibility for the teams involved in the transformational process.

We have seen the importance of adopting a Digital first engineering approach, the challenges faced by leaders, and the role of strategies in our previous blogs. Another factor that plays a significant role in the success of any Digital first initiative is having a proper metric system. These huge transformational processes involve a lot of time, resources, and cost - if these are not managed and measured in a timely fashion, enterprises can end up getting a hit on their bottom line.

In the previous blog, we outlined the critical barriers faced by leaders and probable success factors in Digital first implementation, and how an experienced technology partner & fusion team can enhance the success further. In this blog, we will provide the perspectives of having the right strategy & framework in place across people, process, product, and data for an end-to-end transformation. iOPEX point of view - Digital first

Cognitive automation is part of the digital fabric that is predominantly weaved with technologies like AI and ML to drive automation at an enterprise-wide level that is capable of thinking like humans along with mimicking human behavior. Digital Fabric, “It is the combination of technologies enabling automation to serve dynamic business needs of organizations that seek digital transformation to enhance business outcomes.”

Digital marketing has become a big part of marketing strategies in modern and growing businesses. Implementing digital advertisements correctly can result in a significant increase in the company’s online presence and visibility throughout a much wider audience that fosters higher conversions and sales. For a digital marketing campaign to work for you, all its elements – its design, channel and messaging must be set right.

Accessibility in ‘User Experience’ is the measure of a user’s ability to use a product/service and the extent and the ease with which it serves its purpose. Accessibility design is commonly misunderstood as exclusively needed for users with disabilities. On the contrary, an inclusive design is meant to maximize the user pool and include everyone.

Product thinking should answer the primary question of “what makes the product useful for the intended audience?” The traditional way of product development was more focused on features and then choosing the audience to sell those features, but now it all comes down to users/customers.