The Power of Consistency: How to Build a Strong Brand
Do you ever feel that your brand is not connecting with your target audience? Does it seem as though the product or service you're offering just isn't resonating despite all of your best marketing efforts? If this sounds like a familiar struggle, one key to resolving it may be improved consistency. It's true: brands that can establish and maintain a consistent identity have the power to increase engagement from existing customers, attract new ones, and even improve their bottom line.