Hey brother, can you spare $5 million? That’s about what Amazon estimates it lost in sales back in 2013, when its website went down for around 40 minutes. For the math junkies out there, that’s $125,000 a minute, or $2,083.33 a second.

Today’s business environment is relentlessly fast-paced. Today’s startups blast into tomorrow’s enterprises. And just as rapidly, today’s unicorns take a one-way journey into “hey, whatever happened to…” country. However, there’s another critical piece of the velocity puzzle that many businesses are missing, and it’s costing them customers and profits: the speed of their website.