One of the main objections to adopting a centralized telemetry offering that we hear is that “I need this obscure feature from insert your favorite vendor.” So, how did we drive broad adoption of a centralized telemetry solution built in-house using open source software? For a large organization, it’s not just a technical challenge, but also an organizational one. In this talk, I will present the approach we took to convince the 6,000+ engineers at Bloomberg to adopt a new and growing platform. I will discuss some of our key decisions and trade-offs, as well as share the lessons we learned during our four-year journey.