Are you struggling to keep your customers interested and happy? Research shows that retaining existing customers is more cost-effective than acquiring new ones. In fact, according to the book Marketing Metrics, the probability of selling to an existing customer is between 60-70%, compared to only 5-20% for a new prospect.

In this video, we'll explore why customer retention is essential for your business's success, and how you can develop a strategy to keep your customers delighted at every stage of their journey with your brand. We'll discuss why retaining customers is often less expensive than attracting new ones, and how loyal customers can promote your brand through positive word-of-mouth advertising.

Additionally, we'll explain what customer retention means, and how making first-time customers into repeat ones can increase their lifetime value (LTV). We'll examine various customer-facing interactions, from how support tickets are handled to how a business promotes its values, and how these interactions can influence a buyer's relationship with your brand.

By the end of this video, you'll have a comprehensive understanding of how to enhance customer retention and loyalty, and the benefits of doing so, including an enhanced bottom line, increased customer expenditure, and customer loyalty.

Read our blog to how to Improve and calculate customer retention rate and Five key initiatives for organisations to embrace a customer-focused culture on our blog page.

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