Organizations today need a broad set of cloud services to modernize their applications, keep their systems secure, and ultimately deliver for their customers. At the same time, application-generated operational data is complex, constantly growing, and coming from a variety of sources. This complexity requires a robust plan to ensure its availability for observability and analytics at scale. With today's solutions, TCO can vary wildly, which makes it critical to understand how costs are generated and quickly mount, including deploying your infrastructure, managing ongoing operations, managing data retention, scaling the stack, and building growth plans. Watch this lightning talk to learn about the three key considerations for success.