In order to avoid potential and detrimental revenue loss caused by delayed alerts, Browsi has integrated Anodot’s autonomous analytics solution to make anomaly monitoring faster and more resource-efficient. That technology comes in the form of business-oriented alerts, which shows changes drops or increases in the main KPIs; or the tech-oriented alerts, which occur less frequently, around several times a month, and are relevant for the R & D team. Both aspects are critical to understanding how Browsi’s ads are actually performing.

With Anodot, Browsi is now able to leverage all of the company’s accumulated data, create alerts only when they are truly needed, and save employees valuable time and money so that they can direct their energies towards optimizing their software and expanding their business.