In performance marketing, KPIs are directly proportional to revenue. Avantis is a performance marketing company that, prior to Anodot, had used a variety of in-house monitoring solutions and SAS tools to monitor the KPIs that drove their business. But they found their top metrics, such as impressions, clicks, click-through rate (CTR) and postbacks, were often much different than their publishers’. CFO Or Boiman and VP of Revenue Operations Liron Levy explain why they chose Anodot and how it has impacted their time to detection, revenue and publisher relations. More at www.anodot.com/case-studies