How Slow is Slow?
Slow is the new downtime. What you once feared from a downed website — decreased conversion rates, lower page ranks, abandoned carts — now applies to a slow-loading experience. Problem is, slow is more nuanced than downtime; that is, while downtime is binary — the site’s either up or it isn’t — slow is in the eye of its beholder. It’s why asking what makes a slow website gets the same shrug from a developer as asking them how long an afternoon is.