For customer-facing SaaS companies, setting up an alerting tool is a no-brainer. In the current climate of always-on services, companies need assurance that customers are getting the service they demand and expect – all the time. But many organizations still struggle to notify the right people at the right time. If your data center is on fire and you alert Karen while she’s vacationing in the Greek Isles, you (and poor Karen) have a problem.