Customer experience, or CX, is essentially the overall impression customers form of your business during their various interactions in the buyer’s journey. It plays a deciding role in their likelihood of not just an immediate purchase but in their decision to remain loyal to your company and recommend you to others. For today’s tech-savvy customers, the experience that they get while doing business with your brand is just as important as the quality of your products, if not more.

Event management is at the heart of the trend of virtual events. Whether it is online trade shows, webinars, or live-streamed conferences & performances, everything is possible nowadays thanks to the latest technology. However, for hosting a successful virtual event, you need to opt for the right tech tools. With the help of these tools, you can drive registrations and engagement and run the event without any hassle.