Developer experience doesn't start where you think it does
Steve Jobs once said that giving customers what they wanted wasn’t his approach. “Our job is to figure out what they're going to want before they do,” he said instead. “People don't know what they want until you show it to them. Our task is to read things that are not yet on the page.” By now, this wisdom has become canonical for companies targeting end-users, but we tend to ignore it when we’re building products and processes for professional users.