Why MCP is becoming part of your product surface
AI assistants are quickly becoming a primary interface for how people interact with software. Developers ask them how to integrate APIs. Users ask them how products work. Buyers ask them how tools compare. Increasingly, the first explanation someone receives about your product does not come from your website, your documentation, or your sales team. It comes from an AI assistant. That shift has an important consequence that many organizations are only starting to notice.