In 2021, Google introduced Core Web Vitals, three criteria to measure if a website is fast, stable, and responsive enough to give visitors a good digital experience. These factor into search ranking and have a powerful influence on customer behavior. But while Google has been urging the web performance community to get on board for more than two years, many are still falling short. We pulled data from the Chrome User Experience Report to conduct our own Core Web Vitals analysis, finding that even some of the largest e-commerce brands aren't passing these thresholds.

In 2021, Google introduced Core Web Vitals, three criteria to measure if a website is fast, stable, and responsive enough to give visitors a good digital experience. These factor into search ranking and have a powerful influence on customer behavior. But while Google has been urging the web performance community to get on board for more than two years, many are still falling short. We pulled data from the Chrome User Experience Report to conduct our own Core Web Vitals analysis, finding that even some of the largest e-commerce brands aren't passing these thresholds.

Application performance monitoring (APM) tools give you insight into the server-side performance of your website or application. From increased uptime and improved user experiences to reduced risks and decreased expenses, it provides an array of business benefits that help you move faster than competitors and deliver more value to users. So it comes as no surprise that, according to analysis by Emergen Research, the global market for application performance monitoring (APM) tools is expected to reach $15B in 2028, an impressive uptick from 2020's $6.54B.

What are Core Web Vitals, and why should you care? Let's power through the essentials of CWV, CX and their impact on $$$. This is written with the busy software executive in mind - so we're sticking to a clear, big-picture view of metrics, user experience and revenue. Chances are, if you've heard about Core Web Vitals (CWV), it's been in the form of a stick: something Google is enforcing that can hurt your search engine visibility. We're here to go over the carrot - a quick explainer of Core Web Vitals, and how they can help you connect with customers and drive lasting innovation.